Display & Programmatic Advertising
Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic advertising technology promises to make the ad buying process more efficient, and hence more economical. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns etc.
Programmatic marketing is the future as it is swiftly penetrating into various domains like television, radio and out of home advertising. It may not be as evident as of yet but in times to come it will become a prominent feature of advertising.