Media Planning and Buying
Media planning and buying is an elaborate process that involves the use of research to gather data about the purchasing behaviours and media consumption habits of consumers and analyzing them. Once this analysis is complete, media campaigns are formulated and developed based on observations.
This is done with the aim of achieving your business objectives by using advertising platforms as a medium to resonate with the customer’s needs and wants. We at CHL Digital help you in the process of strategizing, optimizing, negotiating and purchasing of ad placements or inventories. We provide a step-by-step guide to optimize your brand performance and increase your revenue.
When it comes to purchasing ad placements or inventories, we help:
- Planning and strategizing
- Buying and negotiating
- Reconciling your purchase