Paid Acquisition
There are tons of channels to market your product online for free. But such channels have their own set of limitations and drawbacks. Also with so much noise online, free channels have little to offer when it comes to providing long term visibility and impression thus it is not the best tool to promote your product.
Paid acquisition on the other hand is the most effective mode of promoting and marketing your product online. If you are looking to kick-start your campaign on a high note, paid acquisition is the perfect choice.
At CHL Digital the process is made so efficient that results can be gauged within an hour or so of commencing your campaign.
Our package consists of the following services:
Search Engine Marketing
The current market of most industries is saturated by numerous competitors all vying for attention of the same customers. In such market, product differentiation plays a vital role in outdoing rivals. And the best way to do so is by rigorously advertising online.
With the rise of digital marketing, it has been proven that search engine marketing is the most effective way to promote product and grow business. So if you are looking to do the same, you should consider the option of search engine marketing. We at CHL Digital have mastered the art of giving a boost to your brand by providing your business with the much needed digital recognition:
Search Engine Marketing
The current market of most industries is saturated by numerous competitors all vying for attention of the same customers. In such market, product differentiation plays a vital role in outdoing rivals. And the best way to do so is by rigorously advertising online.
With the rise of digital marketing, it has been proven that search engine marketing is the most effective way to promote product and grow business. So if you are looking to do the same, you should consider the option of search engine marketing. We at CHL Digital have mastered the art of giving a boost to your brand by providing your business with the much needed digital recognition:
Social Media Marketing
In its initial phase Social Media Marketing was considered a passing fad. With the passage of time, the opinion has changed greatly to the positive side. It now drives more than 31.24% of overall traffic to websites. Most marketing experts have vocally stated that reaching out to your customers through the means of social media is perhaps the most effective marketing strategy that a company can implement.
At CHL Digital, we recognize the immense potential of social media and have carefully designed and effective SMM package that can meet all your promotional needs. Some of the salient features of this package include:
Display & Programmatic Advertising
Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic advertising technology promises to make the ad buying process more efficient, and hence more economical. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns etc.
Programmatic marketing is the future as it is swiftly penetrating into various domains like television, radio and out of home advertising. It may not be as evident as of yet but in times to come it will become a prominent feature of advertising.
CHL has a comprehensive package that includes:
- Banner ads
- Infographics
- Audio-visual ads
Display & Programmatic Advertising
Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic advertising technology promises to make the ad buying process more efficient, and hence more economical. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns etc.
Programmatic marketing is the future as it is swiftly penetrating into various domains like television, radio and out of home advertising. It may not be as evident as of yet but in times to come it will become a prominent feature of advertising.
CHL has a comprehensive package that includes:
- Banner ads
- Infographics
- Audio-visual ads
Media Planning and Buying
Media planning and buying is an elaborate process that involves the use of research to gather data about the purchasing behaviours and media consumption habits of consumers and analyzing them. Once this analysis is complete, media campaigns are formulated and developed based on observations.
This is done with the aim of achieving your business objectives by using advertising platforms as a medium to resonate with the customer’s needs and wants. We at CHL Digital help you in the process of strategizing, optimizing, negotiating and purchasing of ad placements or inventories. We provide a step-by-step guide to optimize your brand performance and increase your revenue.
When it comes to purchasing ad placements or inventories, we help:
- Planning and strategizing
- Buying and negotiating
- Reconciling your purchase
Re-marketing Ads
Re-marketing essentially enables you to position targeted ads in front of a defined audience who had previously visited your website. This method of online marketing is an ingenious way to connect and engage with users who visit your website. Such visitors may or may not have made an immediate purchase or enquiry but since they have visited your website they can be converted to potential consumer.
A lot of company tend to get complacent and do not grab the wonderful opportunity to convert these visitors into lead by following up. This can hinder the overall growth of your company. At CHL we help you position your ads in front of your prospects as they browse through various sites on the internet.
Re-marketing Ads
Re-marketing essentially enables you to position targeted ads in front of a defined audience who had previously visited your website. This method of online marketing is an ingenious way to connect and engage with users who visit your website. Such visitors may or may not have made an immediate purchase or enquiry but since they have visited your website they can be converted to potential consumer.
A lot of company tend to get complacent and do not grab the wonderful opportunity to convert these visitors into lead by following up. This can hinder the overall growth of your company. At CHL we help you position your ads in front of your prospects as they browse through various sites on the internet.
Video Promotion
Video marketing has been hailed as the rising star of the marketing world. This is due to the number of benefits it has. To state a few, videos are favoured by search engine algorithms and are found to be easy on the eye and the brain, hence making it easier for the brain to process visual content amidst a sea of text.
It has been deduced that 74 percent of the total internet traffic will be generated because of videos. With such great numbers the scope of video marketing is limitless. So by utilizing video promotion you can achieve all your objectives of educating, entertaining, inspiring and increasing brand awareness of your company through videos.
We at CHL Digital have the right brains working in a fully integrated studio to help in making high-quality video content for your products and services.
Mobile Marketing
In this era of smart phones, mobile marketing is a ground breaking method of promoting your product. It makes direct communication with customer feasible and also makes advertising your product directly to them an easy venture. Also mobile marketing enables customers locate what they are looking for by simply notifying them with the best deals and services thus increasing visibility.
At CHL Digital, our team of professionals help you formulate, develop, strategize, and implement appropriate mobile marketing strategies that will help you reach a wide customer base along with increasing awareness about your product.
We, at CHL digital, provide you with:
Mobile Marketing
Companies have come to depend increasingly on electronic gadgets such as smart phones, tablets etc to advertise their products. In addition to social media, companies like to take the help of emails, SMS updates and so on.
We, at CHL digital, realize this more than anybody else. That is why we can provide you with: