Video marketing has been hailed as the rising star of the marketing world. This is due to the number of benefits it has. To state a few, videos are favoured by search engine algorithms and are found to be easy on the eye and the brain, hence making it easier for the brain to process visual content amidst a sea of text.
It has been deduced that 74 percent of the total internet traffic will be generated because of videos. With such great numbers the scope of video marketing is limitless. So by utilizing video promotion you can achieve all your objectives of educating, entertaining, inspiring and increasing brand awareness of your company through videos.